Vibes vs. Value: How Gen Z is Reshaping Kenya’s Car Market

The Gen Z buyer isn't impressed by a 20-year-old heavy-duty SUV just because it's "durable." They want Bluetooth integration, sleek lines, and a car that looks good on Instagram but sips fuel like a bird. They prioritize experience over ownership longevity.

We are seeing a massive shift towards the Mazda CX-5, the Volkswagen Golf, and the new-shape Honda Fit. It's about mobility meeting lifestyle. Trust Rides understands this shift; we stock cars that pass the vibe check without breaking the bank.