Importing vs. Buying Locally: The 2026 Guide for Kenyan Buyers

It's the age-old debate for any Kenyan car buyer: "Should I import it myself to save money, or just walk into a showroom and drive off today?" With the Kenya Revenue Authority (KRA) constantly updating tax structures, the landscape is always changing.

Option 1: Direct Import (The DIY Route)

This involves bidding on Japanese auction sites, paying a shipping agent, and waiting. The Pros: You get variety and potentially save 10-15%. The Cons: You wait 60 days. You pay 100% cash upfront. You risk hidden costs like port storage and demurrage if clearing delays happen.

Option 2: Buying Locally (Verified Showroom)

This implies buying from a dealership like Trust Rides. The Pros: Asset Financing! Banks like NCBA finance up to 80% of cars already in Kenya. You can inspect, test drive, and drive home in 24 hours. For most people, the convenience and financing option outweigh the small saving of importing.